privacy statement
general
this is the privacy statement for serious waste management, with a registered office at francis house, shobnall road, burton-on-trent, de14 2bb in relation to the use of personal information provided at weareserious.co.uk.
"you", "your" refers to you the customer/ user.
"we", "us", "our", "serious waste management" refers to serious waste management.
"our website" refers to this website (weareserious.co.uk).
we know that you will want to know exactly what information we gather about you as a user of our website, and how we intend to use (and just as importantly, not use) that information.
we will try to keep everything in this document as straightforward as possible, but if there’s anything you don’t understand, please get in touch with us.
the headings in this privacy statement are for convenience only and shall not affect their interpretation.
the masculine shall include the feminine and the neuter and the singular the plural and vice versa.
if any provision or part of any provision of these privacy statement is found by a court or other competent authority to be void or unenforceable, such provision or part of a provision shall be deleted from these privacy statement and the remaining provisions or parts of the provision shall continue to be in full force and effect.
what information do we collect?
- when you create an account we collect information that allows us to set up or open your account, such as your name, date of birth, address, email address, phone number and password;
- when you contact us for any reason including for support or to give us feedback;
- when you participate in optional surveys or product research;
- any information you type in or attach and submit while using our website.
information we get when you use our website
- your internet protocol ("ip") address which is automatically logged by our website;
- your device and browser details;
- your device advertising identifiers, such as ios idfas and android advertising ids;
- your usage information such as the pages you viewed and the features you use on our website;
- any information you type in or attach and submit while using our website.
information from cookies
cookies can be placed on your device to help us distinguish you from other users that are visiting our website at the same time and to store your preferences. you can read more about cookies and how we use them in our .
how do we use your information?
in general, we will use the personal information we collect from you only for the purposes described in this privacy statement or for purposes we provide at the time we collect your personal information.
providing, improving and protecting our website
we only collect personal information to:-
- provide you with the use of our website and its features;
- personalise your experience;
- provide technical support;
- protect the security and safety of our website, our customers, serious waste management, and others;
- otherwise operate our business.
communicating with you
from time to time we may communicate with you, including to:
- provide you with important information about our website;
- send you information about serious waste management, other serious waste management products and services, special offers, and our website software updates;
analysing your information
we may use both manual and automated systems, such as machine learning and artificial intelligence, to:-
- analyse your information to improve our website and personalise your experience;
- automate certain aspects of our website;
- protect the safety and security of our website, our customers and others.
how we share your information?
from time to time, we may need to share your personal information, but we will only share your personal information for the following reasons:-
- with your consent;
- for legal reasons. we may share your personal information with third-parties for legal reasons, including:
- to prevent fraud and for debt collection;
- to enforce, remedy, or apply any agreements;
- to protect against or defend our website against attacks;
- to protect the rights, property, or safety of serious waste management, our website, our customers, or others;
- when we reasonably believe disclosure is required or permitted in order to comply with a subpoena, court order, or other applicable law, regulation or legal process.
- if we are involved with a merger, asset sale, financing, liquidation, bankruptcy, or the acquisition of all or part of our business to another company, we may share your information with that company and its advisors before and after the transaction date.
what you can do to manage your privacy?
you can find information on changing your browser settings to opt-out of cookies or make changes to your cookies settings below.
cookies
in order to comply with eu rules, we use a system of classifying the different types of cookies which we use or may use in the future on our website. the classification was developed by the international chamber of commerce uk and explains more about which cookies we use or may use in the future, why we use or may use them them, and the functionality you will lose if you decide you don't want to have them on your device.
what is a cookie?
cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. cookies are useful because they allow a website to recognise a user's device.
- persistent cookies - these cookies remain on a user's device for the period of time specified in the cookie. they are activated each time that the user visits the website that created that particular cookie.
- session cookies - these cookies allow website operators to link the actions of a user during a browser session. a browser session starts when a user opens the browser window and finishes when they close the browser window. session cookies are created temporarily. once you close the browser, all session cookies are deleted.
cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. they can also help to ensure that adverts you see online are more relevant to you and your interests.
cookies used on our website
a list of all the cookies that are use and may be used in the future on our website, by category, is set out below.
strictly necessary cookies
- these cookies enable services you have specifically asked for. for these types of cookies that are strictly necessary, no consent is required.
- these cookies are essential in order to enable you to move around our website and to use its features, such as accessing secure areas.
performance and analytics cookies
- these cookies collect anonymous information on the pages visited. you agree that we can place these types of cookies on your device following your acceptance via the cookie information popup.
- these cookies collect information about how visitors use our website, for instance which pages visitors go to most often, and if they get error messages from the web pages visited. these cookies don't collect information that identifies a visitor. all information these cookies collect is aggregated and therefore anonymous. it is only used to improve how our website works.
we do not use this type of cookie on our website.
functional cookies
- these cookies remember choices you make to improve your experience. you agree that we can place these types of cookies on your device following your acceptance via the cookie information popup.
- these cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. these cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. they may also be used to provide services you have asked for such as watching a video or commenting on a blog. the information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
we do not use this type of cookie on our website.
targeting or advertising cookies
- these cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. you agree that we can place these types of cookies on your device following your acceptance via the cookie information popup.
- these cookies are used to deliver adverts more relevant to you and your interests. they are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. they are usually placed by advertising networks with our permission. they remember that you have visited a website and this information is shared with other organisations such as advertisers. quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
we do not use this type of cookie on our website.
using browser settings to manage cookies
we have put together two guides to help you control or delete cookies. they are:
because cookies allow you to take advantage of some essential features of our website, we recommend you leave them turned on. if you leave cookies turned on, remember to sign out when you finish using a shared computer.
data retention and destruction
unless you specifically request your information to be deleted and/ or de-identified by contacting us, we retain your information for 5 years. after this period has elapsed your personal information will be deleted and/ or de-identified from our website.
there may be occasions where we are unable to fully delete or de-identify your information due to technical or other operational reasons, for example where your information has been archived onto back-up systems. where this is the case, we will take reasonable measures to securely isolate your information from any further processing until such time as we are able to delete or de-identify it.
if you request that we delete or de-identify your information within the 5 year retention period there may be some details that we would legally have to retain, such as information for financial record keeping. this information will automatically be deleted or de-identified at the end of the statutory retention period.
your rights
you have certain rights with respect to your information that we collect and process. we respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. to file a request or take action on one of your rights, please contact us.
access, correction or deletion
you can access, correct or delete your personal information by contacting us.
please note that even if you request for your information to be deleted, certain aspects may be retained for us:-
- to meet our legal or regulatory compliance (e.g. maintaining records of transactions you have made with us);
- to exercise, establish or defend legal claims;
- to protect against fraudulent or abusive activity on our website;
- due to technical reasons;
- due to operational reasons.
objection and restriction
you may object to our processing of your personal information or ask us to restrict processing of your personal information.
portability
you may request portability of your personal information.
withdraw consent
if we have collected and processed your personal information with your consent, you can withdraw your consent at any time. withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
file a complaint
you have the right to file a complaint with us about our collection and processing of your personal information, this can be done via our contact page.
security of your information
we understand that the security of your personal information is important to you. we provide appropriate technical and organizational security controls to protect your personal information. however, even with our best efforts, we cannot ensure or warrant the security of your personal information.
international data transfers
all information is processed and stored in the uk. we do not process or store your information in other countries, however your personal information may be transfered outside of the uk, if you are accessing our website via a proxy service or from another country, to service your requests.
collection and use of children’s personal information
our website is intended for and directed to individuals 18 or over and we do not knowingly collect information from minors.
other websites
this privacy statement only covers our website. any other websites which may be linked to by our website are subject to their own policy, which may differ from ours.
changes to our privacy statement
this privacy statement replaces all previous versions. we reserve the right to change the privacy statement at any time.
